In April 2004, Kathleen Potts and Lara Moore began baking and selling Woofables gourmet dog biscuits. Of course they were carefully supervised by their faithful companions and taste testers, Ruby and Oscar. In fact you can see Ruby’s image in our Logo.
In 2010, Kathleen and Lara handed their aprons over to Laura (Top Dog) and Alex (Go2Dog) Taylor who continue to maintain the highest standards for quality biscuits and best-in-show service for our pets and their owners.
Since 2010, the miracle of the internet has helped individuals, pet shops and vendors find our bakery online. And today, our made-from-scratch biscuits can be found in novelty and boutique pet shops throughout the United States.
Our staff is a terrific combination of high school and college students, and a few folks who enjoy dogs, baking treats, and decorating biscuits. Together we take great pride in our family business and we hope it shows. We’re fortunate to learn from our pets about the importance of giving back and making people happy. As a result, we are active in the community by supporting many charities, the dog parks, Goodwill Industry, and of course rescue pets and the local animal shelter. It feels good to give-back.
At Woofables you will find treats and products that are as unique and fun as each of our tail-waggin' friends. Every batch is handmade at our bakery in Coralville, Iowa. Woofables uses only human-grade ingredients purchased locally. Our product line is always corn and soy free and we provide wheat-free treats as well.